I. Teaching Contents 教学内容Module 4 Unit one Welcome to unit and Reading: Advertisement (新课标版高一英语必修四教案

I. Teaching Contents 教学内容

Module 4 Unit one

Welcome to unit and Reading: Advertisement

II. Design of Teaching Objectives 教学目标设计

ledge objectives 知识目标

素质培养：让学生了解广告的定义，广告的种类--商业广告和公益广告，以及各种广告的目的，向学生指明对待广告应持有的态度。

语言知识：学习本课出现的新的语言点

主要词汇： advertisement， original, nationwide, campaign, slogan, toothpaste, comment, complete etc

主要短语：fall for, commit suicide, be aware of, be used to, play tricks on etc

主要句型：A commercial advertisement is one which someone has paid for to promote a product or service.

ity objective能力目标

Improve the students’ reading ability through reading activities.(通过阅读活动提高学生的阅读理解能力。)